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Startup MyDials Takes SAAS Approach to Business Intelligence


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Software-as-a-service startup MyDials is offering a package of Web-based performance improvement tools.

An upstart in the competitive business intelligence arena is betting the farm on a prepackaged, hosted approach to performance improvement.

The software as a service system, myDIALS, gives companies a way to quickly link, present and analyze operations and business metrics using an intuitive, interactive user interface. The system works by combining business and operational KPI (Key Performance Indicators) from systems across the company.


An intelligent metrics processor provides continuous data analysis, combining time series- based operations metrics with transactional-based metrics. Users can work with these tools to drill down and perform "time-shifting" to show visualization of metric relationships in context. What's more, the system is built on industry modules with predefined metrics, KPIs, alerts, guided diagnosis and help.

The ability to pull both business and production metrics together, for example, gives companies a lot of useful information quickly, said CEO Wayne Morris.

"If an executive sees that monthly revenue isn't on target, he might think that the company isn't selling enough, based on financial information. But with this system, you can move across to the sales system, which might tell him that he has plenty of orders, but is building backlog," he said. "At that point, he can look at shipping information, which may tell him that his on-time shipments are poor. Then he can look at quality metrics, availability and throughput metrics on the production line, and finally find the root cause of the problem."

The approach is unique in the industry, which includes behemoths like Business Objects and Cognos, said Julie Fraser, a principal at Industry Directions. "It's not as much of a toolkit as some of the others, where you can build whatever you want," she said. "This has a template behind it with best practices from particular industries, and KPIs already linked to performance drivers. And they are bringing it to market with consulting partners, so customers can fine-tune it in conjunction with a partner."

With a system like this, it's easier to achieve true performance improvement, Fraser said.

"To get an improvement in your financial results, you need something to happen differently at the operational level. But for operational improvements to happen, people doing various jobs have to change their behavior," she said. "This system is helping link that performance back to performance drivers so people at each level have a view of what's driving performance that they can influence."

Next up, Morris said, is rolling out more industry modules, such as safety and worker's compensation, and multi-tiered distribution.

Pricing for the Web-based software service is around $50 per user per month.





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